Duncan Sweetland Duncan Sweetland

Encouraging Loyalty.

How both Theatre Tokens and shows & venues nationwide benefitted from increased product diversity through co-branding.

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Duncan Sweetland Duncan Sweetland

A Brighter Voucher

How we made Theatre Tokens stand out on the UK’s Gift Card malls, increasing revenue and developing audiences through diversity, vibrance and emotive messaging.

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Duncan Sweetland Duncan Sweetland

Theatre Artists Fund

Over 70% of UK Theatre Workers are self-employed. When Covid-19 hit Sir Sam Mendes partnered with Netflix & Society of London Theatre / UK Theatre to found a charity.

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Duncan Sweetland Duncan Sweetland

Mastercard Rewards

Mastercard gave us £50,000 to help get customers back into West End Theatres, find out how we created a mechanism to invest that money back into our brand & benefit the Theatrgoer.

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Duncan Sweetland Duncan Sweetland

Doubling Down with o2

How we helped o2 Priority customers double their money with exclusive Theatre Tokens.

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Duncan Sweetland Duncan Sweetland

Fun with Theatre TKTS

Moving a West End Insitution into the digital age and bringing the best deals to the online customer.

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Duncan Sweetland Duncan Sweetland

Digital Transformation

How we transitioned OfficialLondonTheatre.com from a static listings website into a dynamic ticketing platform serving all of the West End’s box offices.

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