Digital Product Owner
Digital product growth,
wherever the funnel needs fixing.
I deliver digital product outcomes when teams are lean, budgets are tight, and commercial results can't wait - with a track record in theatre ticketing, telecoms, and e-commerce that proves it repeats.
Commercial and UX/CX-led, technically fluent.
End-to-end ownership across discovery → delivery → optimisation.
I make pragmatic trade-offs explicit, keep delivery moving,
and measure everything against outcomes - not outputs.
Work That Moved Numbers
My Process
Hypothesis-led.
Outcome-obsessed.
I combine customer research, analytics, and commercial insight to identify opportunities and validate ideas before building.
I ship MVPs early, gather real-world data, and iterate fast - balancing UX, commercial impact and engineering effort at every step.
1) Discover
Customer interviews, GA4 analysis, behavioural data and commercial context to identify the right problem before committing to a solution.
2) Prioritise
Clear frameworks (MoSCoW, RICE) and decision pillars (growth, retention, automation) to align stakeholders on what gets built and why.
3) Deliver
Backlog management, sprint ceremonies, release planning and cross-functional coordination across engineering, design, QA and UAT.
4) Measure
OKRs, KPIs and product metrics tracked from day one. Every decision tied to a measurable outcome - never just shipped features.
What colleagues say
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"Duncan owned the development backlog end-to-end, improved operational efficiency and reduced release cycles whilst keeping stakeholders aligned. He's conscientious, takes initiative, always learning and 100% reliable."
Tom Williams | CEO | Lit Fibre
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"What makes Duncan truly unique compared to other product or web professionals is this rare combination of commercial mindset, delivery speed, technical fluency, and human leadership. He doesn’t just design or manage products - he helps businesses move forward faster and smarter."
Tobias de Bont | COO | Lit Fibre
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"He could work with commercial, marketing, and technical teams, understand everyone's constraints and objectives, and find a path forward that delivered great outcomes for everyone. Unfailingly composed in high-stakes situations."
Austin Birch | Senior Product Manager | Hubspot
Let's talk about your next role.
Available now. I'm looking for Digital Product Owner roles with companies where digital product is the primary commercial driver and delivery under real constraints is the norm, not the exception. Surrey / SW London base. Hybrid or remote.